TALLER DE LA UNIDAD 3 Y 4

UNIDAD III Y IV

ANTI-LOCK BRAKE SYSTEM (ABS)

An anti-lock braking system (ABS, from German: Antiblockiersystem) is a safety system that allows the wheels on a motor vehicle to continue interacting tractively with the road surface as directed by driver steering inputs while braking, preventing the wheels from locking up (that is, ceasing rotation) and therefore avoiding skidding.

An ABS generally offers improved vehicle control and decreases stopping distances on dry and slippery surfaces for many drivers; however, on loose surfaces like gravel or snow-covered pavement, an ABS can significantly increase braking distance, although still improving vehicle control.

Since initial widespread use in production cars, anti-lock braking systems have evolved considerably. Recent versions not only prevent wheel lock under braking, but also electronically control the front-to-rear brake bias. This function, depending on its specific capabilities and implementation, is known as electronic brakeforce distribution (EBD), traction control system, emergency brake assist, or electronic stability control

¿Cuál cree usted que es el tópico que está a punto de leer?

El topico es la tecnoligia de anti-lock brake system (ABS) utilizada en los vehiculos.

¿Cuál es la idea general del texto?

El texto habla acerca de que es un sistema de seguridad que utilizan los vehiculo para que las ruedas no se bloqueen en momento de situcaciones inesperadas en la carretera haciendo que las ruedas interactuen entre si para evitar derapamientos.

¿Que palabras se repiten?

surfaces

¿Que palabras se parecen al español?

continue, directed, generally, pavement.

¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo

El ABS ofrece un mejor control del vehiculo sirve para disminuir los tiempos de frenados en superficies secas y resbaladizas.

En la actualidad esta ya se utiliza el distribucion electronica de frenada EDB, sistema de control de tracción, freno de emergencia o el control electrónico de estabilidad.

MARKETING

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. It generates the strategy that underlies sales techniques, business communication, and business developments. It  is  an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

The marketing orientation  is  perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes. As an example, a firm would employ market research to gauge consumer desires, use R&D to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure persons know the product exists.

Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. 

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Las definiciones:

Marketing es una función de organización y un conjunto de procesos de creación, comunicación y entrega de valor a los clientes y para la gestión de relaciones con el cliente de forma que beneficien a la organización y sus grupos de interés. Por medio de la cual se realizan estudios de mercados para el lanzamiento de nuevos productos midiendo las necesitades de los clientes, l aceptacion y satisfaccion hacia los mismos.

Marcadores de definición: is an organizational, is  an integrated, is  perhaps, As an example, is used, is one

BIRTH OF MARKETING

In pre-modern economies, the predominance of small enterprises militated against the recognition of marketing as a separate field of expertise. Changes in the patterns and intensity of economic activity, as well as the rise of economics as a science, particularly in the 19th century, paved the way for studies of marketing. The growth in size and scope of national and international economies in the course of the Industrial revolution led eventually to a transcendence of ad hoc retailing and advertising innovations and eventually to systematization. Marketing emerged as a separate technical field only in the late 19th century. The OED traces the abstract usage of the word only as far back as 1884.

Marcadores de Tiempo: the late, back,